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Animal nutrition specialist joins BioMar as VP for Asia market

BioMar has appointed animal nutrition specialist, Cedric van den Bossche as vice president for its Asia division.

Bossche will lead the growth strategy for the business’ Asian markets which comprises the business units in Vietnam and China. 

He is joining BioMar with more than 15 years of experience, building up businesses in the Asian markets, mainly working in general management roles for ADM and NEOVIA in China, Indonesia, and India. 

Bossche will be working out of China, developing the product portfolio and the market strategies for the Asian markets together with the local teams. Furthermore, he will take lead looking into new opportunities for developing BioMar across Asia. 

“There is huge potential for further growth in Asia and I am sure Cedric is bringing both the right entrepreneurial spirit and the solid management experience we need to accelerate the further growth in the region,” said Carlos Diaz, chief executive officer, BioMar Group. 

After a transition period, Bossche will take over from François Loubère, who’s retiring after over 30 years in BioMar. 

“I would like to take this opportunity to thank Francois for his enormous contribution to BioMar during his career. He has been instrumental in managing and developing many markets around the world, and I wish him all the best in this new stage of his life,” said Diaz.