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Benchmark Genetics to launch customer portal, My Pages

December 26, 2023  By Hatchery International staff

Benchmark Genetics launched their BreedControl customer portal, My Pages on Nov. 30.

BreedControl is a production software which specializes in broodstock and salmon ova production. It was launched in December 2018.

My Pages will focus on gathering essential information for customers in one place. It will include active certificates for easy accessibility, contact information for the commercial team, the customer’s signed ova contracts, an overview of ova shipments, and information on the specific customer’s site and contacts. 

Commercial Director for Salmon, Kate Furhovden Stenerud, said BreedControl My Pages meets a real customer need. “My Pages gives our customers access to information they request frequently and gives them the opportunity to provide direct feedback on the performance of the ova we deliver and receive instant benchmarking data in return.”


Stenerud praised the development team’s work, headed by Bára Gunnlaugsdóttir, said, “Bára and her team are working tirelessly to get My Pages ready for launch on November 30. My Pages with the integrated ova survey will be very valuable for our continued work to improve the genetics of our ova.”

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