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Benchmark Genetics names new head of digital technologies

Bara Gunnlaugsdottir is Benchmark Genetics’ new lead of Digital Technologies. 

In her new role, Gunnlaugsdottir will be responsible for the company’s digital strategy and innovation programs, including strategic management systems within production quality and environment.

“I am very excited to have been given the responsibility of bringing Benchmark Genetics further into the digital age,” said Gunnlaugsdottir in a company statement. “Our most advanced customers are already utilizing technologies such as blockchain and AI, and I am convinced that these technologies will play an important role in aquatic breeding looking forward.”

Gunnlaugsdottir has worked at Benchmark since she joined the company’s Icelandic operations, StofnFiskur, as production manager in 2004. In the last few years, she has been heading the division’s strategic business systems.