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Kvarøy Arctic appoints new VP of sales

Chris Cumming is the new vice-president of sales for Kvarøy Arctic’s U.S. team. 

Cumming will collaborate with the existing Kvarøy Arctic sales team, Lisa McCune and Bill Hewitt, to grow the company’s footprint in American retail stores, online grocers, restaurants and other food service providers. 

Kvarøy Arctic launched its U.S. brand in February 2020 at U.S. Whole Foods Market locations and through FultonFishMarket.com. Last year, the brand worked with Santa Barbara Smokehouse to introduce two flavours of sustainable salmon dogs and salmon burgers.

“We are at a stage in the growth of our business where we require a larger coordinated effort to meet the demand for sustainable and nutritious seafood,” says Kvarøy Arctic CEO Alf-Gøran Knutsen. “With Chris, we’ve found a leader who understands the importance of what we do.”

Cumming joins Kvarøy Arctic from Pacifico Aquaculture where he served as the senior sales manager for more than 15 years.