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Benchmark reorganizes its marketing teams for Atlantic salmon division

Benchmark Holdings PLC is reorganizing the sales and marketing teams for the group’s Atlantic salmon product portfolio. The company is bringing together the commercial and marketing functions of Genetics and Health to streamline according to its species focus.

Birgitte Sørheim has been appointed as Marketing Director, Salmon and Geir Olav Melingen, will be appointed Commercial Director, Salmon.

Sørheim, former Marketing Director for Benchmark Genetics, has held leading roles in sales and marketing in the salmon industry since the early 90s. Her career encounters positions in companies including Lerøy Seafood Group, Marine Harvest (now Mowi), and Fish Pool.

Melingen’s responsibilities will cover the commercialisation of Atlantic salmon solutions, including genetics, Ectosan Vet®, CleanTreat®, Salmosan® Vet and Purisan®. There is a clear benefit to the customers having now one point of contact in Benchmark to service their needs for genetics and strategic sea lice management for Atlantic salmon.

“The new organisation of our commercial and marketing functions is an important step to strengthen our customer reach and interactions and our brand recognition within the Atlantic salmon sector. The two new teams are a part of our group’s strategy of ensuring a complete offering to our customers,” said CEO Trond Williksen.